Guerrilla Marketing for Writers

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Guerilla Marketing for Writers

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Editorial Reviews

Amazon.com

"There are writers who would be horrified at the tactics laid out in Guerrilla Marketing for Writers, perhaps because marketing oneself as one might a commodity is at odds with the artistic temperament. Alas, those writers are unlikely to find themselves at the helm of such publishing fleets as the Chicken Soup or, well, Guerrilla Marketing series.

"Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each 'weapon' is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of 'any kind of book, from poetry to textbooks,' most of its tactics seem best suited to nonfiction. The authors' overarching philosophy? Think like an entrepreneur. 'Don't think like a writer who has something to say, think like an author who has a lifetime of books, products, and services to sell.'" —Jane Steinberg

John Gray, Author of Men Are from Mars, Women Are from Venus:

"This book teaches the marketing tools every writer needs to know today."

Reviewer Roger C. Parker from Dover, NH (Required reading for authors), January 2, 2001:

"As the author of 24 books which enjoy a worldwide circulation in excess of a million and a half copies and whose books have been translated into 37 languages, I recommend Guerilla Marketing for Writers to any author who aspires to success. <P)

"If this book had existed twelve years ago, my income would be several times what it is today. I would have avoided numerous expensive mistakes because I would have more realistic expectations of who should do what in publishing. Guerilla Marketing for Writers presents an insider's view of what really goes on in publishing and outlines over one hundred specific, affordable and practical ways authors can promote their book and leverage of its success.

"Guerilla Marketing for Writers presents a doable tutorial that will help every author who adopts even just a few of its ideas. It's message won't be appreciated by those who feel "marketing should be left for publishers" but will be appreciated by authors who respect their work enough to want to promote their book to its maximum potential. Just one of the ideas in this book can lead to a more profitable future. For over twenty years, Jay Conrad Levinson has been helping small businesses in general promote themselves to greater success. Now, authors can benefit from his and his co-author's wisdom adapted to their specific needs. If you want to write a book, begin by reading this book (as well as Michael Larsen's How To Write a Book Proposal)."

6 of 7 people found the following review helpful:

Help for Selling Nonfiction and Also Fiction, October 3, 2001

Reviewer: Jane Riley (see more about me) from Louisiana

GEURRILLA MARKETING FOR WRITERS is a helpful manual for someone who is planning a strategy for marketing nonfiction. Most of the suggestions in the book can be applied to marketing fiction also.The feature I liked most about GM for Writers was the motivational impact it had on me. As the author of a new novel (SOLOMON'S PORCH) without a big amount of money to spend on obtaining publicity, I found many useful suggestions. I especially liked the idea of being sure that I do five things every day to promote my book. There are 100 suggestions—weapons they are called—to help a writer promote a book. About 65 of these I found helpful. At the moment I'm turned off with the title of the book though and with the idea of weapons. The least attractive feature of the book was its redundancy. It seemed that I read some of the same ideas over and over and over. Actually the book is meant to be a reference work, and I feel sure I'll refer to it often. I do recommend it for any writer who wishes to promote his book.

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Pleasent Surprise and Very Helpful, December 3, 2002

Reviewer: Ed Kugler (see more about me) from Big Arm, Montana United States

As a writer on my fourth book this was a pleasent surprise. I had read some of the authors other works and the original ones were helpful but the later ones were getting redundent. If you want some practical tips on promoting your writing then this is the book for you. Not much hype, more practical things you can go out and do. And every Author knows or should know they need to be half writer and half promoter and this book is an excellent foundation for that. It is also very inspirational. Worth checking out. You can be a great writer but if you dont promote it you have nothing. This book gives you a solid start if you go and do it.

0 of 2 people found the following review helpful:

Coldly Pragmatic, August 31, 2002

Reviewer: A reader from Orlando, FL USA

This is not for the artiste. This is about those who want to market and publicize, period. It's a bit cold, if honest in its take on things. But, I thought Levine's Guerila PR: Wired to be better. Funnier writing, too.