Publicize Your Book: An Insider's Guide to Getting Your Book
the Attention It Deserves
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Editorial Reviews
from Publishers Weekly
Everyone in the publishing industry, and many not, have heard the
stories-of authors who spend a year or more writing a book only to see it sink
into oblivion when the publisher releases it with no fanfare; of authors left
out in the cold when their editors are gone before pub date. Then there are the
flip stories: of authors, sometimes self-published, who manage their own
publicity campaigns or supplement their publishing house's and sell thousands,
maybe tens of thousands, of copies. To avoid the former and promote the latter,
Deval (Reckless Appetites), publisher of Hearst Books and former director of
publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has
written this book, easily the most incisive and expert guide to book publicity
ever. Deval covers every conceivable aspect of generating and participating in
book publicity, from creating press materials to engaging in a publicity tour,
from getting on Oprah to marketing on the Internet, from conducting media
interviews to hiring a freelance publicist and much more. And she gives advice
that's applicable to both veterans and novices, authors with publishing houses
backing them and those who are self-published. Her approach is direct and
no-nonsense yet congenial, with the hard information enlivened by scores upon
scores of anecdotes (including a most tantalizing section on so-called authors
from hell). With all this information, plus an extensive resource section, this
is the book for authors who want to expand publicity for their books, and
there's not a publishing professional who won't learn something new and useful
from it as well.
Copyright 2003 Reed Business Information, Inc.
Book Description
This indispensable guide from a book-publicity insider offers everything authors
need to know to assist their publishers in publicizing, marketing, and promoting
their books. From working alongside professional publicists on campaigns and
marketing plans to innovative ways authors can generate their own publicity,
Publicize Your Book provides essential information for the first time author or
the seasoned professional including:
* Effective networking
* Defining your target readership
* Developing a press kit
* Creating pitches for talk shows
* Getting newspaper and magazine coverage
* Marketing on the Internet and in other outlets
* Preparing for interviews and touring
* Setting up bookstore appearances and signings
* Hiring an independent publicist
Comprehensive
while NOT Exhaustive, November 26, 2003
Originally reviewed on May 29, 2003
I put off starting Jaqueline Deval's "Publicize Your Book" as long as I could,
and much to my surprise, this is the first instructional/How-to book I have read
cover to cover.
The style is straightforward and easy to read. Not too long and not too
short, with just the right amount of asides for me to understand the details and
apply them to my genre. I am a first time author of a gift book, and found
Deval's guide covered book publicity as well as the parts of publishing relevant
to publicity. Just what I needed.
After many months of trying to understand both the industry in general and my
publisher in particular, I wish this book came out a year ago.
Michael Duranko, Bootism: a shoe religion
www.bootism.com
