November 2003 News

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Mapletree Relocates to Denver Area

We've been planning this move for some time, but have been reluctant to say anything until we knew it would happen. So many things had to fall in place in order for it to occur. But, miraculously, all the pieces did fall into place, and here we are now in the metropolitan Denver area as of the middle of November.

The new address for Mapletree Publishing Company is 6233 Harvard Lane, Highlands Ranch, Colorado 80130-3773. Our 800 number is the same: 800-LDS-0414. Our new phone number is 303-791-9024 and our fax number is 303-791-9028. Highlands Ranch is a fast-growing suburb about seven miles south of Denver.

Our marketing and production director, Sue Collier, is also in Highlands Ranch and will now be able to work with us face-to-face and not just over the Internet and telephone lines. Our publicist, Kathy Titze, has also recently moved from Iowa to Denver.

Why Denver?

There are several facts that make Denver the overwhelmingly logical choice for an LDS publishing company seeking national markets. Many people are not aware that Denver is a great national publishing center. In fact, membership rolls of the Publishers Marketing Association show more publishing companies in Colorado per million people than any other state, as far as we can tell. With 130 publishing companies for a population of 4,301,000, that makes just over 30 publishing companies per million people. By contrast, Iowa has 5 publishing companies per million people. New York, of course, with its publishing giants, is the publishing center of the country. However, even New York has under 12 1/2 publishing companies per million people. Therefore, Denver has great publishing resources: legal expertise, marketing expertise, and many people with publishing experience as potential resources for a company intending to grow. And since the success of a publishing business is contacts, contacts, and more contacts, we feel this was a great move.

Also, the University of Denver is one of only four institutions of higher learning in the country that offer a program in publishing. We met Elizabeth Geiser, the director of the University of Denver's publishing program when we visited Denver in August, and met a number of their recent graduates, and confirmed that their program would be a great source of new publishing talent.

Additionally, Denver is a Latter-day Saint center. With over 120,000 latter-day saints in nearly 30 stakes in Colorado, there is a great pool of talent. In our particular suburb which is near the Denver temple, LDS membership approaches 10% of the population.

While this move has consumed a lot of time and energy (because of the many complications in re-staffing, legal, financial, and logistical difficulties that needed to be overcome), we are confident that it will position us for future success for us and our authors. We feel it underscores our commitment to the mission of bringing LDS authors to national markets.

A Sampling of Titles Soon Available from Mapletree:
Threads of Honor: The True Story of a Boy Scout Troop, Perseverance, Triumph and an American Flag
by Gordon Ryan, with foreword by Sen. Orrin Hatch
ISBN: 0-9728071-0-1 
144 pages softcover  $11.95

This title was originally scheduled for release November 3, but we moved the release date to February 1, 2004 to coincide with the one-year anniversary of the Columbia disaster.

 

Facing Death: The Inspiring Diary of a Terminal Cancer Patient
by RuthAnn Hogue
ISBN: 0-9728071-2-8

We've put a lot of work into this book, and are excited about its potential. Author RuthAnn Hogue spent several weeks getting to know Walter Schifter, who was dying of cancer. The result is a moving account of the joint spiritual awakening of both Walter and RuthAnn. Don't miss this!

State of Rebellion
a novel by Gordon Ryan
ISBN: 0-9728071-8-7
Hardcover $25.95

Best-selling LDS author Gordon Ryan steps away from his typical LDS novel with this political action thriller that keeps you on the edge of your seat to the very end!

 

And more!
 

Kathy Titze Joins Mapletree Staff as Publicist

In late summer, we added Kathy Titze to our staff. Kathy worked with Mapletree owner Dave Hall when he was LDS Director of Public Affairs in eastern Iowa in the early 90's. At that time, she was media director for the Iowa City area, and made a great impression on Dave with her creativity and drive. After he started Mapletree Publishing Company, he tracked her down in late winter 2003, and found that she had moved to Denver. When we decided to move the company to the Denver area, she was a logical choice for a publicist.

Kathy had a chance in September to "try her wings" in her new position by arranging for publicity for Threads of Honor in a special pre-national-release bookselling event. We had a couple of cases of the book printed for some appearances by William Tolbert, the hero of the book, and were delighted when Kathy was able to arrange two radio talk shows, some newspaper space, and a book signing that sold out our entire stock in one day. She feels so passionately about our mission that she was almost ready to volunteer her services. We feel she'll be a great addition to our team.

With our focus on marketing, an in-house publicist with the energy and commitment that Kathy has will be a tremendous asset.

Mortality Ads Begin Running on KSL Radio

In preparation for the Christmas season, we have bought two weeks worth of radio ads promoting our LDS games, Mortality, on KSL radio for the end of November and early December. We have targeted the early afternoon Sean Hannity show, because of its large audience in our target demographic, with a series of ads produced by KSL that we think will drum up quite a bit of enthusiasm. We've attached the ad they produced for us to this e-mail newsletter, in case you'd like to hear it. Windows Media Player or some other MP3 player is required to listen.

 

 


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