Publishers Accepting Manuscripts
Reasons for the
Growth of Small Publishers
Do you have a book you want to publish? Mapletree Publishing
Company is currently accepting manuscripts in various subject areas. If you wish
to submit a manuscript for our consideration, please consult our
Information for Authors page and our
Submissions page for guidelines.
Mapletree is one of a new breed of small publishers that is a
steadily growing force in North America. While the dominant New York publishers
are in a slow, gradual decline, small publishers are becoming the
choice for many successful authors, and there are several reasons for that.
First, small publishers tend to be more author-friendly. We
try harder to please the author, and are more accessible. That is probably the
biggest reason for the growth of this sector of the publishing business. Larger
firms are more compartmentalized, and the author's input is seen as an intrusion
into the work of "specialists." With a small publishing firm, your input into
book design, cover design, production, and many other issues will be accepted
and even sought. The attitude is "We've got a lot of work to do, and we'd like
your help." Your rights will also be considered more carefully and in general
you will be accorded more respect. This is especially true for the non-celebrity
author.
Larger publishers are mostly accepting manuscripts only
through agents. Smaller publishers are generally accepting unsolicited
manuscripts without requiring the use of agents.
Second, while large publishers have traditionally had a great
advantage in marketing, new market forces are tending to level the playing
field. The advent of distributors and wholesalers that have focused on small,
independent publishing houses has given them the same market access as the
larger ones. By banding together in these
alliances, we are able to compete with the sales forces of larger publishers. Mapletree, for example, has enlisted the services of
Biblio Distribution, a sister company of National Book
Network, which is a large distributor with lots of marketing clout, to help get
maximum exposure for our books. (See the for bookstores
page.) The advent of online bookselling has also been a leveling force.
Third, large publishers tend to work hard at promoting only
their blockbuster titles. Midlist authors get a few review copies sent out and
that's often the limit of it, while celebrity authors get all of their
attention. Small publishers, however, will tend to work hard to promote those
same midlist authors. Small publishers also tend to have more endurance when it
comes to marketing a title. They'll have smaller press runs, but will then
continue to print and promote titles for a longer period of time. This isn't
true in every case, but it is a tendency.